Ryan Connors
Revenue Growth Advisor
Strategy-first growth marketing for B2B SaaS and eCommerce brands.When the numbers stop making sense, there’s a constraint hiding somewhere.
I find it, fix the system, and help make revenue more repeatable.Recent results: 45% lower CPA, 384% YoY ROAS growth, and $11M ARR supported.
WHO I HELP
I work best with B2B SaaS and eCommerce teams that want marketing tied to pipeline, revenue, and profitability, not vanity metrics.I’m usually brought in when:📉 CAC is drifting
Spend is scaling, but efficiency, payback, and next steps are unclear.🧭 Attribution is a black box
Demand exists, but leadership does not fully trust the data.🔌 Pipeline impact is unclear
Activity is high, but pipeline and closed-won revenue are not moving with it.🧠 Execution lacks operating cadence
The strategy exists, but testing velocity, accountability, and follow-through are missing.
HOW I DRIVE GROWTH
Revenue Architecture is my 4-step growth system for finding constraints, improving efficiency, and scaling revenue.
STRATEGIC ADVISORY
I work with a small number of teams on high-leverage advisory engagements designed to improve CAC, attribution, pipeline clarity, and revenue performance.🔍 Growth Engine Audits
ICP clarity, attribution trust, spend efficiency, funnel constraints, and a clear action plan.🧭 Fractional Growth Leadership
Senior-level strategic guidance and execution oversight for teams in transition or at an inflection point.⚙️ Measurement and AI Workflows
Tracking, reporting, QA systems, and faster weekly decision loops that make better execution possible.📈 Operating Cadence and Experimentation
A tighter testing rhythm across paid media, landing pages, lifecycle, and reporting so results compound instead of resetting.High-leverage engagements designed to find the constraint, focus the team, and move revenue faster.
ONE SYSTEM FIX
At Decisions, paid social slipped while spend held.The issue was not just the media buy. The deeper problems were offer-message mismatch, post-click friction, and ICP drift.What changed:• Rebuilt the creative and audience testing matrix around ICP and intent.
• Restructured campaigns by country and motion.
• Improved conversion tracking and connected reporting into HubSpot.
• Built a cleaner pipeline dashboard for performance decisions.Result: CPA down 45%, ROAS up 384% YoY.
WHAT PEOPLE SAYProof beats promises.
"Ryan brought a deep understanding of both brand and demand platforms to Decisions, and knows how to blend best practices with practical strategy to drive efficiency.Ryan also fully embraced the shift toward AI-powered marketing. While others viewed it with skepticism, he recognized it as an asset: A tool to accelerate growth, not a threat to replace it."Patrick Gillooly, CMO, Decisions (Direct manager)
"Ryan has a knack for being able to identify areas of digital marketing opportunities that truly align with his client’s goals, and takes it upon himself to learn all he can about new possibilities.Ryan’s ability to grow portfolios while nurturing a strong client relationship is truly a skill that isn’t easily learned, and is what continued to make him a rising star on our team!"Laura Peterson, Managing Partner, Agital (Direct manager)
"One of Ryan's greatest strengths is his keen market insights.His analytical mindset and proficiency in data interpretation have been instrumental in optimizing marketing efforts and maximizing returns on investment."Raksha Koneru, Director of Revenue Operations, Kore.ai (Cross-functional partner)
SELECTED GROWTH WINS
B2B SaaS | Decisions✅ Scaled acquisition to support $11M ARR (+22% YoY).
✅ Cut CPA 45% and grew ROAS 384% YoY by rebuilding ICP targeting, measurement, and testing velocity.
Agency / Multi-Client | Agital✅ Led growth strategy across 15+ accounts and owned $1M+ monthly spend.
✅ Standardized weekly reporting and a testing cadence that drove up to 130% YoY revenue growth.
Startup | gen.video✅ First full-time marketer, owning acquisition, retention, and demand gen while helping drive 50% YoY revenue growth.
✅ Built the marketing foundation for more scalable revenue through attribution, KPI framework, and Sales-aligned pipeline management.
Enterprise SaaS | Kore.ai✅ Doubled new user acquisition via onboarding and lifecycle improvements
BEYOND WORK
Outside of work, I’m an avid hiker with 171 peaks and counting, a daily yoga practitioner, and an outdoor photographer. The same discipline applies to growth: consistent inputs, smart adjustments, and progress you can measure.
LET'S TALK
If your growth engine is underperforming, your attribution is unclear, or your team needs a sharper operating cadence, book a strategy call and I’ll come prepared with a clear point of view.